Work With Me

I consult on product strategy, adtech economics, and monetization architecture.

What I Bring

15 years of product management in programmatic advertising — most of it at Yandex, building and scaling systems that handle 30+ billion ad impressions per week. I’ve operated across the full stack: SSP, DSP, RTB auction mechanics, ad quality, yield optimization, and publisher monetization.

I’ve also shipped products across three countries and three cultural contexts, which gives me a particular perspective on how the same product problem plays out differently depending on market, regulation, and user behavior.

How I Work

Short engagements with specific deliverables. I don’t do ongoing advisory retainers — I solve defined problems and leave you with a clear path forward.

Typical engagements: monetization audits, pricing strategy reviews, adtech architecture decisions, product-market fit analysis for ad-supported or subscription products.

Get in Touch

Email: artem@papilov.org